LTD Part 1

The LTD was launched as Ford’s new flagship model, replacing versions of the imported U.S. Galaxie. It marked a bold initiative by Ford, determined to capture the local top of the range market and become the de facto limousine of choice for government and business. As such, they were happy to alter the basic structure of Falcon/Fairlane and obsorb the cost in the pursuit of the market, and the LTD represented a stretching of the chassis, acquiring more length most noticeably in the rear doors and roof. Interior appointments were of the finest that could be fitted, and so well-equipped were the cars that the options list was almost negligible.
While it is common currency to assume that the LTD name was derived, as for the U.S. equivalent, from the term Limited, in fact it stands for Lincoln Type Design and was a measure of Ford Australia’s aspirations for the car.
Once again, a two letter code was used to differentiate the models.