Atul, Shimla, INDIA Apr 3 2007, 11:55 am GMT
For once realization comes on time, for many years a concept that has loomed gloomily over the Auto industry is the trend of closing production after the units register a inundate selling pattern . Many cars, which almost instantaneously gain popularity, fade out of the market in a disgraceful manner, which signifies, that the time of production burial has to be precise and which in turn sets the tone for rate of success of a carmaker.
Chrysler has managed to get the timing right on this occasion as it plans to stop the production of its rear wheel driven sports car, Crossfire. Crossfire did manage to register better sales than its predecessor Plymouth/Chrysler Prowler did, but the sales have still been unenthusiastic. The production of its SRT-6 range had been stopped long time back and by the summer of this year, the entire production will cease.The decision though timely was something that had been already anticipated by the market experts, as its production was outsourced to Karmann and the contract with them included a clause mentioning that the car would only be produced for five years.Now, was it the wit of the Chrysler think tank or the compulsory nature of the contract, which ensued the decision, is an argument, which should be left aside. Rather, recognition should be given to the fact that Chrysler is not going to waste money on non-profitable ventures in this state of crisis and this realization has come on time. Better late than never, Chrysler!
Image Courtesy: Autobellausa
Credit : MotorAuthority
For once realization comes on time, for many years a concept that has loomed gloomily over the Auto industry is the trend of closing production after the units register a inundate selling pattern . Many cars, which almost instantaneously gain popularity, fade out of the market in a disgraceful manner, which signifies, that the time of production burial has to be precise and which in turn sets the tone for rate of success of a carmaker.
Chrysler has managed to get the timing right on this occasion as it plans to stop the production of its rear wheel driven sports car, Crossfire. Crossfire did manage to register better sales than its predecessor Plymouth/Chrysler Prowler did, but the sales have still been unenthusiastic. The production of its SRT-6 range had been stopped long time back and by the summer of this year, the entire production will cease.The decision though timely was something that had been already anticipated by the market experts, as its production was outsourced to Karmann and the contract with them included a clause mentioning that the car would only be produced for five years.Now, was it the wit of the Chrysler think tank or the compulsory nature of the contract, which ensued the decision, is an argument, which should be left aside. Rather, recognition should be given to the fact that Chrysler is not going to waste money on non-profitable ventures in this state of crisis and this realization has come on time. Better late than never, Chrysler!
Image Courtesy: Autobellausa
Credit : MotorAuthority
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